Web Writing Made Easy

February 8, 2011 Leave a comment

Some simple things to do for web writing are:

  • Know your audience – know how they read (reading habits)
  • Get to the point of the story in the first paragraph – readers most likely won’t read the whole article
  • Headings are important – keep them relevant
  • Break up the story with subheadings
  • Use links to outside sources
  • Interactivity – allow for your audience to comment on your story
  • Write in an active voice using descriptive sentences that are short
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Online news writing

February 8, 2011 Leave a comment

Writing for online is a whole other experience and skill set.  The web is a new plate-form and it shouldn’t be treated the same as print. Online should have its own style that should be tailored to the audience.  Online writing should include the following.

-Understand your audience wants fast and up to date information.

-Update the articles constantly.

-Write headlines that highlight the story and is easy to search from google.

-Encourage participation from readers on blogs, comments and submissions.

-Get to the facts quickly because you don’t have much time with your audience.

-Make sure the article is easy to read and is broken up with visuals.

-Use short, descriptive sentences to get the information out there more quickly.

-Try to drive traffic with your content and the way you present it.

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Blog #5 assignment

February 8, 2011 Leave a comment

After reading the materials in the Better blogging folder, write a four-sentence response to the question: “Who is the online audience for journalist bloggers?”

Due: start of class Thursday, Feb. 10

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A Few Tips for Online Writing

February 8, 2011 Leave a comment

Based on what I’ve read, the following information is what I thought was important.

Keep your writing short and brief.

  • Long complex sentences can be confusing for the reader.
  • Write at the lower reading level. It will be much easier for reader to understand.
  • Break up the article in smaller paragraphs–usually with 3-4 sentences.
  • When using a lot of information use bullet points so the reader can quickly scan through the article if they wish.

Put all of the important and interesting information first.

  • Having an interesting lead will capture the readers attention and want them to keep reading.
  • Avoid putting important information at the end.
  • If the beginning information doesn’t attract the reader’s attention they will not keep reading.
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Online Writing

February 8, 2011 Leave a comment

The important thing to remember about online writing is that one needs to write in a clear and concise manner.  Often times people scan for information rather than read the entire article.  Internet news readers know what they are looking for.  Unlike a newspaper that provides a variety of stories, internet readers are usually looking to find information pertaining to their current topic of interest.

It is also important to keep online writing well edited and well informed.  Even though the internet isn’t technically permanent in the sense you shouldn’t be sloppy in what you write.  People will avoid reading what you write if your facts are untrue and your editing is poor.

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Online Writing: as simple as ABC

February 8, 2011 Leave a comment

Follow these 5 simple rules, and you will become a kick-ass online journalist in no time!


Write with online readers’ needs and habits in mind.

  • –          Put the most important information at the beginning of headlines and paragraphs for readers’ convenience.
  • –          Use common words over difficult ones.
  • –          Emphasize important points with boldface types, highlights and other visual cues.
  • –          Use lively tone and interactivity to keep readers engaged.
  • –       Support your story with audios, videos, clickable graphics and links.

Break it

Break up bulky contents to make reading online easier.

Use the following tricks to make it easy to read.

  • –          subheads,
  • –          bullet list,
  • –          charts
  • –          tables
  • –          interactive graphics


Keep sentences and paragraphs short and concise.

  • –          One idea per paragraph.
  • –          Use strong verbs and sharp nouns.


  • – Straight to the point.
  • – Make the lead apparent
  • – Eliminate fluff and simplify complex idea.


  • – Put the most important words—titles, headlines, subheading and links—up front.
  • – Write information-rich copy
  • – Use words that people use in researches for search engine optimization.
  • – Sites that are apply SEO are more likely to appear at the top of searches and more likely to get visitors.


  • – The internet has no rules. Just go and challenge the norm
  • – while maintaining the fundamentals of journalism is still important
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Tips for Writing Online

February 5, 2011 Leave a comment

KISS (Keep It Simple Stupid)..

I learned this phrase in my News writing class. Although it was taught as a tool for news writing in general, I believe that it best fits with online news, more so than regular print.

  • Headlines should be relevant to the story.
  • Make stories as to the point as possible. Most people who read online only read a small percentage of the story. They look for the point of the story.
  • Encourage participation… Add a discussion board or lead the story into further discussion.
  • Use short, descriptive sentences. Since the readers cannot see/hear you, descriptive sentences allow for engagement.
  • Don’t be afraid to use additional links! People generally do not mind clicking links when you’ve followed the simple steps of keeping things simple, to the point and engaging readers.
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